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Media Strategist, Bartender, & Dog Owner

Outside of work I enjoy writing and photographing live music around Chicago. I also co-founded Whatsgoodchi.com, a platform for creatives to share work and like-minded interest.  

 

For business inquiries, please contact me at macalvello11[at]gmail.com.

Education

DePaul University, Chicago Il

  • Bachelor of Arts in PR and Advertising, 2018

  • Minor in Sociology

Culver Military Academy, Culver IN

  • Honors in Entrepreneurship, 2014

 

Experience

Media Associate | Starcom, Publicis Media

February 2019-November 2019

  • Assisted with campaign development and execution including placing buys in Mediaocean, organizing buy specs, communicating creative rotations and billing verification documentation

  • Facilitated communication between external vendors, external creative team, and internal investment teams

  • Managed campaign scheduling through weekly up keeping of flowcharts in Mediatools

  • Created orientation materials used for new team member development and lead onboarding of two Sr. Associates.

  • Learned the process of Programmatic buying through the Tradedesk 

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Social Media Coordinator & Bartender | Publican Anker, One Off Hospitality | November 2016-March 2019

  • Lead weekly Instagram content planning and creation to drive 11,000 weekly impressions and 300 weekly profile visits

  • Track and analyze social campaigns on a weekly basis to optimize performance and inform content strategy

  • Coordinate with public relations agency to amplify national press on Instagram

  • Provide personalized service to build relationships and ensure guest

  • satisfaction by offering pairing suggestions and knowledge of menu

  • Trained four new bartenders and two bar assistants on drink preparation,

  • knowledge of menu, and cultural experience

 

Creative Service Intern | Jam Productions | January 2015- June 2016

  • Assisted with implementation of creative entertainment event service for clients including Chicago Gourmet, Groupon and Millercoors

  • Participated in 8 client sponsorships pitches, resulting in 6 signed sponsorships

  • Managed status reports for 4-7 events per week, including Chicago Gourmet, Pusha T at The Vic Theater and Father John Misty at The Riviera Theater 

 

Additional Experience

What’s Good? | Co-creator  | April 2016-Current

  • Cofounded business to provide a creative space for musicians, artist, authors and etc to share work, inspiration and thought

 

Social Media Intern | Concord Music Hall | September 2016-November 2016

  • Translated a live concert experience into creative content to share through various social media outlets

  • Worked in a fast pace environment to share copy on social media in a timely fashion

  • Developed social media presence in the entertainment industry within Chicago

 

Activities and Leadership

Member | The National Society of Collegiate Scholars | October 2015-Current

Captain | Culver Military Prep Lacrosse Team  | 2014

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