Media Strategist, Bartender, & Dog Owner
Outside of work I enjoy writing and photographing live music around Chicago. I also co-founded Whatsgoodchi.com, a platform for creatives to share work and like-minded interest.
For business inquiries, please contact me at macalvello11[at]gmail.com.
Education
DePaul University, Chicago Il
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Bachelor of Arts in PR and Advertising, 2018
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Minor in Sociology
Culver Military Academy, Culver IN
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Honors in Entrepreneurship, 2014
Experience
Media Associate | Starcom, Publicis Media
February 2019-November 2019
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Assisted with campaign development and execution including placing buys in Mediaocean, organizing buy specs, communicating creative rotations and billing verification documentation
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Facilitated communication between external vendors, external creative team, and internal investment teams
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Managed campaign scheduling through weekly up keeping of flowcharts in Mediatools
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Created orientation materials used for new team member development and lead onboarding of two Sr. Associates.
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Learned the process of Programmatic buying through the Tradedesk
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Social Media Coordinator & Bartender | Publican Anker, One Off Hospitality | November 2016-March 2019
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Lead weekly Instagram content planning and creation to drive 11,000 weekly impressions and 300 weekly profile visits
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Track and analyze social campaigns on a weekly basis to optimize performance and inform content strategy
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Coordinate with public relations agency to amplify national press on Instagram
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Provide personalized service to build relationships and ensure guest
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satisfaction by offering pairing suggestions and knowledge of menu
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Trained four new bartenders and two bar assistants on drink preparation,
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knowledge of menu, and cultural experience
Creative Service Intern | Jam Productions | January 2015- June 2016
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Assisted with implementation of creative entertainment event service for clients including Chicago Gourmet, Groupon and Millercoors
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Participated in 8 client sponsorships pitches, resulting in 6 signed sponsorships
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Managed status reports for 4-7 events per week, including Chicago Gourmet, Pusha T at The Vic Theater and Father John Misty at The Riviera Theater
Additional Experience
What’s Good? | Co-creator | April 2016-Current
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Cofounded business to provide a creative space for musicians, artist, authors and etc to share work, inspiration and thought
Social Media Intern | Concord Music Hall | September 2016-November 2016
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Translated a live concert experience into creative content to share through various social media outlets
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Worked in a fast pace environment to share copy on social media in a timely fashion
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Developed social media presence in the entertainment industry within Chicago