PRAD Campaigns Fall 2017:
Over 10 weeks I completed an integrated campaign for Girl Scouts of Chicago and Greater Northwest Indiana Advertising campaigns class.
During this time I used secondary and primary research to develop a strategic recommendation, creative brief, media plan, budget and integrated campaign.
PRAD Account Managing Fall 2017:
Airbnb
Over 10 weeks I completed a strategic recommendation assignment for Advertising Account Managing class.
During this time I researched Airbnb to learn about the hospitality industry, the competitive landscape, Airbnb as a company and their advertising strategy. From my research, I provided two strategic recommendations that aim to continue building their brand image.
PRAD Portfolio Winter 2018:
Over 4 weeks I developed a campaign for Patagonia Provisions designed for people to rethink their traditional food buying methods and food sources in the name of healthier food options and improved solutions for our environment.
During this time I used secondary and primary research to develop a two big idea's and concepts of to create integrated campaigns.